Longbeach was established in Christchurch in the early 1980’s as an apparel manufacturing company by Graham Harris & Bernard Marlow. The personality & expertise of the founders forms a large part of the corporate character today: pragmatic, precise & savvy. Government trade and tariff policies led Longbeach into changes whereby Longbeach now sources & produces product on a truly global platform. The success of Longbeach continues to be driven by a sharp focus on customer needs & providing apparel solutions that are compelling & commercially relevant to a wide range of customers. The business is very much a quick response operation, developing & wholesaling well-designed product to a wide range of customers in both domestic and international markets.
Longbeach meets customer needs & demands with finely tuned, highly efficient operations in Australia, New Zealand & China. Ongoing reviews means that Longbeach has the resources & strategies to cope with the constantly changing market place. The four key elements of our business planning are:
- Capital resource
- Skilled, trained personnel
- Comprehensive supply strategy
- Competent & stable manufacturing units
Our Mission
To continuously, rapidly and seamlessly convert our scrutiny of the latest fashion trends into market-savvy product solutions that maximise profit to our stakeholders.
Our Vision
Through passion, talent, systems and controls, we will always be the preferred supplier of apparel solutions:
‘Inspired Solutions - Expertly Realised’.
Our Purpose
To supply retailers, wholesalers & direct marketers with:
- Superior fashion & product ideas
- Competitive pricing
- Quick response
- Quality, on-time, in-full delivery to exacting standards.
Our Promise
Whilst contributing to the well-being of our communities, we will promise to meet our supplier and customer relationship needs.