Longbeach was established in the early 1980's as an apparel manufacturing company by Graham Harris & Bernard Marlow. The personality & expertise of the founders forms a large part of the corporate character today: pragmatic, precise and savvy. Longbeach now sources & produces product on a truly global platform. The success of Longbeach continues to be driven by a sharp focus on customer needs & providing apparel solutions to a wide range of customers.

Our Mission

To continuously, rapidly and seemlessly convert our scrutiny of the latest fashion trends into market-savvy product solutions that maximise profit to our stakeholders.

Our Vision

Through passion, talent, systems and controls, we will always be the preferred supplier of apparel solutions:
'Inspired Solutions - Expertly Realised'.

Our Purpose

To supply retailers, wholesalers & direct marketers with:

  • Superior fashion & product ideas
  • Competitive pricing
  • Quick response
  • Quality, on-time, in-full delivery to exacting standards.

Our Promise

Whilst contributing to the well-being of our communities, we will promise to meet our supplier and customer relationship needs.