While the majority of Longbeach business is private label, we are proud to own the following brands & labels:
Swanndri is the ultimate iconic kiwi, hard-working consumer brand that manufactures and markets a wide range of durable, proven and widely distributed outdoor wear & accessories.
Lucabella is a range of contemporary fashion pieces, designed in New Zealand for the real woman by a real woman – embracing curves, different shapes and different sizes.
A new unique & exclusive designer range. A collection of stylish, funky, yet classic pieces. Attitudes run from sporty to sexy - to suit every lifestyle. It's about simple sophisticated items.
Always looking for a stylish, well fitting piece to wear under your favourite dress or top that is comfortable and not too bulky? It's all about layering.