Longbeach Trading Shanghai is fully owned by Longbeach Holdings, and acts as the sourcing office for Longbeach Apparel, Swanndri, as well as a number of other third party customers. Longbeach Trading operates both FIS and FOB delivery models, and provides a full range of services including product sourcing from within China and in other countries, and offers a full range of management, technical, quality assurance and quality control processes. Located in the Pudong area of Shanghai ensures that Longbeach attracts only the best staff for its English speaking office which currently numbers in excess of 40 staff.

Our Mission

To continuously, rapidly and seemlessly convert our scrutiny of the latest fashion trends into market-savvy product solutions that maximise profit to our stakeholders.

Our Vision

Through passion, talent, systems and controls, we will always be the preferred supplier of apparel solutions:
'Inspired Solutions - Expertly Realised'.

Our Purpose

To supply retailers, wholesalers & direct marketers with:

  • Superior fashion & product ideas
  • Competitive pricing
  • Quick response
  • Quality, on-time, in-full delivery to exacting standards.

Our Promise

Whilst contributing to the well-being of our communities, we will promise to meet our supplier and customer relationship needs.